A peer-to-peer sponsorship marketplace and ad network.
Privacy-first AdTech solutions for Web 3.
Coming in 2019.
Fair Marketplace
- Microsponsors will be a fair, neutral marketplace for sponsorships and ads that eliminates waste, fraud and deceptive practices.
- Microsponsors will not compete against its own market's participants. Your business is yours.
- Our mission is to deliver top-tier marketing technology solutions on a level playing field for businesses and individuals alike, no matter the size of your audience.
Peer-to-Peer
- Built on the 0x exchange protocol, all transactions will be peer-to-peer and take place through a series of smart contracts on the Ethereum blockchain.
- In other words: No middlemen!
- Sponsorships and ad slots will be traded on the Ethereum blockchain as ERC-721 "Non Fungible" tokens (+ likely transition to ERC-1155 when ecosystem support is ready)
Transparent
- Transparent, verifiable auctions help buyers get the best Return on Investment, and helps publishers get the right price.
- Sponsors and advertisers know exactly where and when their spots run.
- No hidden fees or deceptive pricing.
Privacy-first
- Privacy and respect for audiences, by design.
- GDPR-compliant out of the box, the toughest privacy standard on the planet.
Instant Payouts
- Market participants will be able to cash-out their earnings any time.
- Instant transaction settlement. No waiting around!
Lower Fees
- Ethereum + 0x.org as a payment infrastructure means lower fees.
- 0x.org's upcoming StarkDEX will make fees even lower.
Tamper-Proof
- Market participants will be digitally verified with a tamper-proof blockchain registry.
- Auction bids will be secured with 0x.org's cryptographic signature tools.
Core principles:
-
1. The value generated by publishers and creators should be captured by publishers and creators.
-
2. All buyers, small and large, have the right to know exactly where their marketing budget is used.
-
3. Blockchain apps are well-suited to eliminating fraud and waste in the ad tech industry.
-
4. Privacy is a human right.
This is Web 3.0
