A peer-to-peer ad network and sponsorship marketplace.
Helping to directly connect buyers (sponsors + advertisers) and sellers (creators + publishers) using tamper-proof blockchain technology.
Coming in 2019.
Fair Marketplace
- Microsponsors will be a fair, neutral marketplace for sponsorships that eliminates waste, fraud and deceptive practices.
- Microsponsors will not compete against its own market's participants. Your business is yours.
- Our mission is to deliver top-tier marketing technology solutions on a level playing field for businesses and individuals alike, no matter the size of your audience.
Peer-to-Peer
- Built on the 0x exchange protocol, all transactions will be peer-to-peer and take place through a series of smart contracts on the Ethereum blockchain.
- In other words: No middlemen!
- Sponsorships and ad slots will be traded on the Ethereum blockchain as ERC721 "Non-Fungible" tokens.
Transparent
- Transparent auctions and bidding helps sponsors get the best Return on Investment, and helps creators get the right price for ad slots.
- Sponsors know exactly where and when their spots run.
- Sponsors know exactly how much we charge, with no hidden fees or deceptive pricing.
Privacy
- Privacy and respect for audiences, by design.
- GDPR-compliant out of the box, the toughest privacy standard on the planet.
Instant Payouts
- Creators and publishers will be able to cash-out their earnings any time.
- Instant transaction settlement. No waiting around!
Lower Fees
- Ethereum + 0x.org as a payment infrastructure means lower fees.
Tamper-Proof
- Creators and sponsors will be digitally verified with a tamper-proof blockchain registry.
- All auctions and bids come from sponsors who are verified with tamper-proof cryptographic tools.
Core principles:
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1. The value generated by publishers and creators should be captured by publishers and creators.
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2. All sponsors, small and large, have the right to know exactly where their marketing budget is used.
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3. Blockchain apps are well-suited to eliminating fraud and waste in the ad tech industry.
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4. Privacy is a human right.
This is Web 3.0
