microsponsors

A peer-to-peer ad network and sponsorship marketplace.

Helping to directly connect buyers (sponsors + advertisers) and sellers (creators + publishers) using tamper-proof blockchain technology. Coming in 2019.

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Powered by 0x and Ethereum

Fair Marketplace

  • Microsponsors will be a fair, neutral marketplace for sponsorships that eliminates waste, fraud and deceptive practices.
  • Microsponsors will not compete against its own market's participants. Your business is yours.
  • Our mission is to deliver top-tier marketing technology solutions on a level playing field for businesses and individuals alike, no matter the size of your audience.

Peer-to-Peer

  • Built on the 0x exchange protocol, all transactions will be peer-to-peer and take place through a series of smart contracts on the Ethereum blockchain.
  • In other words: No middlemen!
  • Sponsorships and ad slots will be traded on the Ethereum blockchain as ERC721 "Non-Fungible" tokens.

Transparent

  • Transparent auctions and bidding helps sponsors get the best Return on Investment, and helps creators get the right price for ad slots.
  • Sponsors know exactly where and when their spots run.
  • Sponsors know exactly how much we charge, with no hidden fees or deceptive pricing.

Privacy

  • Privacy and respect for audiences, by design.
  • GDPR-compliant out of the box, the toughest privacy standard on the planet.

Instant Payouts

  • Creators and publishers will be able to cash-out their earnings any time.
  • Instant transaction settlement. No waiting around!

Lower Fees

  • Ethereum + 0x.org as a payment infrastructure means lower fees.

Tamper-Proof

  • Creators and sponsors will be digitally verified with a tamper-proof blockchain registry.
  • All auctions and bids come from sponsors who are verified with tamper-proof cryptographic tools.

0x Ecosystem

Core principles:

  • 1. The value generated by publishers and creators should be captured by publishers and creators.
  • 2. All sponsors, small and large, have the right to know exactly where their marketing budget is used.
  • 3. Blockchain apps are well-suited to eliminating fraud and waste in the ad tech industry.
  • 4. Privacy is a human right.

This is Web 3.0